A WINN promotional packet called "A Tale of Two Collars," matches hourly wages of Louisville area blue-collar workers, such as electricians, who earn between and an hour, against the wages paid white-collar workers such as programmers, who are listed as earning an hour.
Anderson, a fast-talking and blunt disk jockey and program manger at WTMT, puts it this way: "When Joe brings Mabel to town on a Saturday night and he has got 0 in his pocket - so much money in his pocket that he is walkin' with a limp - he's gonna spend it all." Along with new status, country music radio stations have received a truckload of new problems.
And even at the "rockers," radio stations WAKY and WKLO, crossover country hits, such as "Third Rate Romance" by the Amazing Rhythm Aces, have been mixed in with the latest from Bachman-Turner Overdrive.
All of which illustrates that in the Louisville area, as throughout the nations, country music radio is in clover.
"Advertisers are discovering that our listeners no longer suck on a piece of straw or dress in bib overalls," says Max Rein, general manager of WINN.
While acknowledging that many listeners are "bumper-sticker-type guyswho drive campers," Lee Stinson, president of WTMT, claims there are "a lot of big rollers in Cadillacs and Lincolns" who listen to country music radio, too.
Foremost is the nettlesome question of what constitutes country music.
As the music has become more popular, it has become less country.
The 1975 ratings, published by Pulse, Inc., and estimating the 6-10 a.m."We're all into country music," said Hugh Barr, station manager of WHAS-AM."I listen to WINN and they play an awful lot of songs we play, and that WAKY plays, Probably WLOU (soul radio) is the only station that doesn't play country music." Country's new fans are, in part, made up of young educated adults who enjoy both the feisty pride of country music and the rough, rural poetry of its lyrics."There has been a big change in country music," says Anderson, who grew up in Harlan County and played in a small band before beginning his radio career. Country music has modernized...it is a big, big business." There are four main country music stations in the Louisville metropolitan area.Two are FM stations, WMMG (93.5) in Brandenburg, Kentucky, and WMPI (100.9) in Scottsburg, Indiana.